Evaluating factor influencing consumer purchasing intention toward online shop on social media

INTERNATIONAL CONFERENCE ON BUSINESS AND TECHNOLOGY, 449-460, 2023

Authors: M Taufiq, N Farida, VDW Aryanto

Political marketing of muslim minority candidates in the bali legislative election

INTERNATIONAL CONFERENCE ON BUSINESS AND TECHNOLOGY, 1005-1017, 2023

Authors: N Sofyan, N Farida, R Martini, D Erowati

Model of relational capital, networking customer capability and customer retention to increase marketing performance of smes

INTERNATIONAL CONFERENCE ON BUSINESS AND TECHNOLOGY, 229-241, 2023

Authors: N Farida, IB Nyoman, M Taufiq

Marketing strategy, competitive advantage and marketing performance: study of small medium-size enterprises at ancol

JOURNAL OF APPLIED BUSINESS, TAXATION AND ECONOMICS RESEARCH 1 (3), 285-301, 2022

Authors: M Ichsan, N Farida, S Listyorini

Pengaruh e-trust dan e-service quality terhadap online repurchase intention melalui e-satisfaction (pada mahasiswa s1 fisip yang pernah berbelanja di lazada)

JURNAL ILMU ADMINISTRASI BISNIS 10 (3), 1307-1318, 2022

Authors: AC Kusmita, N Farida, S Saryadi

Improving marketing performance through competitive advantage in phase two of the covid-19 pandemic

JURNAL PENDIDIKAN DAN KELUARGA 14 (1), 39-53, 2022

Authors: M Ichsan, N Farida, S Listyorini

Determinasi pelanggan berkunjung kembali pada poliklinik eksekutif nusa indah rsud tugurejo semarang

FOKUS EKONOMI: JURNAL ILMIAH EKONOMI 17 (1), 2022

Authors: A Nugraha, N Farida, SP Arso

Pengaruh citra destinasi dan produk wisata terhadap keputusan berkunjung melalui electronic word of mouth (studi pada pengunjung wisata eling bening)

JURNAL ILMU ADMINISTRASI BISNIS 11 (1), 33-40, 2022

Authors: RK Mareta, N Farida, RS Dewi

Pengaruh diferensiasi produk dan social media marketing terhadap keputusan pembelian melalui minat beli sebagai variabel intervening (studi pada konsumen pizza hut buaran plaza …

JURNAL ILMU ADMINISTRASI BISNIS 11 (4), 730-738, 2022

Authors: BAB Pewarta, N Farida, AE Prihatini

Pengaruh product quality dan service quality terhadap brand switching melalui customer value (studi pada mantan pelanggan indihome di kota semarang)

JURNAL ILMU ADMINISTRASI BISNIS 11 (2), 281-289, 2022

Authors: HW Widyaningrum, N Farida, AE Prihatini