NAILI FARIDA

Professor

Master Program of Business Administration

Faculty of Social and Political Sciences

Publications

Related Scholars

HARI SUSANTA NUGRAHA

Bachelor Program of Business Administration

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FIRMANSYAH

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AN'IM KAFABIH

Bachelor Program of Islamic Economics

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NUGROHO SUMARJIYANTO

Master Program of Economics

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AKHMAD SYAKIR KURNIA

Bachelor Program of Economics

Faculty of Economic and Business

Prof. Dr Dra Naili Farida, M.Si

Biography

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Marketing strategy, competitive advantage and marketing performance : study of small medium- size enterprises at ancol

JOURNAL OF APPLIED BUSINESS, TAXATION AND ECONOMICS RESEARCH , Vol. 1 No. 3 (2022): February 2022 , pp. 285-301

2022

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Improving marketing performance through competitive advantage in phase two of the covid-19 pandemic

JURNAL PENDIDIKAN DAN KELUARGA , Vol 14 No 1 (2022): Jurnal Pendidikan dan Keluarga , pp. 39-53

2022

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Determinasi pelanggan berkunjung kembali pada poliklinik eksekutif nusa indah rsud tugurejo semarang

FOKUS EKONOMI : JURNAL ILMIAH EKONOMI , Vol 17, No 1: Juni 2022 , pp. 81-100

2022

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Pengaruh kepercayaan dan kualitas pelayanan terhadap repurchase intention melalui kepuasan (studi pada bpr catur artha jaya di kudus)

JURNAL ILMU ADMINISTRASI BISNIS , Vol 10, No 1 (2021) , pp. 829-836

2021

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Analisis model keputusan berkunjung ulang terhadap loyalitas pelanggan

HIGEIA (JOURNAL OF PUBLIC HEALTH RESEARCH AND DEVELOPMENT) , Vol 5 No 2 (2021): HIGEIA: April 2021

2021

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Pengaruh perceived value dan citra rumah sakit terhadap niat kunjungan ulang melalui kepercayaan pada rumah sakit

HIGEIA (JOURNAL OF PUBLIC HEALTH RESEARCH AND DEVELOPMENT) , Vol 5 No 3 (2021): HIGEIA: Juli 2021 (Article in Press)

2021

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Pengaruh brand image dan customer experience terhadap repurchase intention dengan brand trust sebagai variabel intervening pada j.co donuts & coffee paragon mall dan java supermall semarang

JURNAL ILMU ADMINISTRASI BISNIS , Vol 10, No 1 (2021) , pp. 866-878

2021

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Analisis model keputusan berkunjung ulang terhadap loyalitas pelanggan

HIGEIA (JOURNAL OF PUBLIC HEALTH RESEARCH AND DEVELOPMENT) , Vol 5 No 2 (2021): HIGEIA: April 2021

2021

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Pengaruh perceived value dan citra rumah sakit terhadap niat kunjungan ulang melalui kepercayaan pada rumah sakit

HIGEIA (JOURNAL OF PUBLIC HEALTH RESEARCH AND DEVELOPMENT) , Vol 5 No 3 (2021): HIGEIA: Juli 2021

2021

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Pelatihan kerajinan tangan untuk meningkatkan kreativitas pelaku usaha sebagai sumber pendapatan masyarakat

IDEAS: JURNAL PENDIDIKAN, SOSIAL DAN BUDAYA , Vol 7 No 4 (2021): Ideas: Jurnal Pendidikan, Sosial, dan Budaya (November) , pp. 143-148

2021

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