The phenomenon of increasing political participation in the 2020 major election of semarang with one candidate pair in political marketing perspective

BUDAPEST INTERNATIONAL RESEARCH AND CRITICS INSTITUTE (BIRCI-JOURNAL …, 2022

Authors: HC Gultom, IMB Dirgantara

Pengaruh social media marketing dan brand awareness terhadap brand loyalty dengan value consciousness dan brand love sebagai variabel intervening (studi pada konsumen …

UNDIP: FAKULTAS EKONOMIKA DAN BISNIS, 2022

Authors: ZU MARHABAN, I DIRGANTARA

Analisis pengaruh brand experience dan symbolic value terhadap brand loyalty iphone dengan actual self-congruency dan customer involvement sebagai variabel intervening

UNDIP: FAKULTAS EKONOMIKA DAN BISNIS, 2022

Authors: E VANIA, I DIRGANTARA

Pengaruh kualitas layanan, atmosfir toko terhadap perilaku pembelian ulang melalui citra dan kepuasan pelanggan sebagai variabel intervening (studi pada legend coffee yogyakarta)

DIPONEGORO JOURNAL OF MANAGEMENT 9 (3), 2021

Authors: HB Kurniawan, IMB Dirgantara

Pengaruh kualitas produk, citra merek dan pemasaran online terhadap keputusan pembelian (studi pada pt. havindo pakan optima)

DIPONEGORO JOURNAL OF MANAGEMENT 10 (1), 2021

Authors: IA Nugroho, IMB Dirgantara

The effects of brand equity, price, and brand proliferation on new product performance through product trial: evidence from fmcg industry in indonesia

DIPONEGORO INTERNATIONAL JOURNAL OF BUSINESS 4 (1), 58-68, 2021

Authors: W Sinurat, IMB Dirgantara

The effect of brand awareness, brand image, and brand credibility on oppo mobile phone brand product purchase intention

DIPONEGORO JOURNAL OF MANAGEMENT 10 (2), 2021

Authors: HRR Khrisnanda, IMB Dirgantara

Mekanisme kualitas informasi dalam mempengaruhi niat pembelian melalui jarak psikologis sosial dan kepercayaan yang dimoderasi oleh pengalaman berbelanja online (studi pada …

UNDIP: FAKULTAS EKONOMIKA DAN BISNIS

Authors: HM AKBAR, I DIRGANTARA

Pengaruh atribut kemasan (packaging) terhadap minat beli konsumen pada produk kosmetik emina

DIPONEGORO JOURNAL OF MANAGEMENT 10 (6), 2021

Authors: AL Septiyadi, IMB Dirgantara

Customer shopping preferences between modern retail store and traditional retail store in palangkaraya city

ENRICHMENT: JOURNAL OF MANAGEMENT 12 (1), 52-57, 2021

Authors: EL Fahlutvy, IMB Dirgantara