SUSILO TOTO RAHARJO

Assistant Professor

Publications

Dr Drs Susilo Toto Raharjo, M.T

Biography

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The influence of differences strategy, market orientation, and innovation of competitive advantages and company performance (empirical study on star hotels in semarang city)

JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE) , Vol 17, No 3 (2018): Desember , pp. 196-206

2018

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Pengaruh kesadaran merek, citra merek, loyalitas merek terhadap keputusan pembelian dengan sikap merek sebagai variabel intervening pada online travel agent tiket.com

DIPONEGORO JOURNAL OF MANAGEMENT , Volume 7, Nomor 2, Tahun 2018 , pp. 200-209

2018

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Study on the influence of positioning strategy, product quality, service quality and corporate image to decision of saving at bank bjb tegal branch

JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE) , Vol 16, No 2 (2017): September , pp. 117-125

2017

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The strategy to improve salespersonÃÂ¢Ã¢ÂÂ¬Ã¢ÂÂ¢s performance by salespersonÃÂ¢Ã¢ÂÂ¬Ã¢ÂÂ¢s technical competency, sales soft capability, service orientation, and adaptive selling

JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE) , Vol 16, No 3 (2017): Desember , pp. 167-181

2017

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Pengaruh kompetensi menjual, kualitas hubungan, dan pengalaman menjual untuk meningkatkan kinerja tenaga penjualan (studi pada pt. new ratna motor semarang)

JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE) , Vol 16, No 1 (2017): Mei , pp. 1-16

2017

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Meningkatkan kinerja bisnis melalui keunggulan bersaing kuliner khas semarang (studipada sentra usaha mikrolumpia, bandeng presto danwingko di kota semarang)

CONFERENCE IN BUSINESS, ACCOUNTING, AND MANAGEMENT (CBAM) , Vol 2, No 1 (2015): 2nd Conference in Business, Accounting, and Management (CBAM) 2015 , pp. 139-144

2015

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Analisis pengaruh gaya kepemimpinan terhadap kepuasan kerja, komitmen organisasi dan kinerja karyawan (studi empiris pada departemen agama kabupaten kendal dan departemen agama kota semarang)

JURNAL STUDI MANAJEMEN ORGANISASI , Vol 3, No 2 (2006) , pp. 69-81

2012

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Informasi, orientasi pasar, dan implementasi strategi diferensiasi terhadap kualitas layanan dalam mencapai keunggulan bersaing (studi kasus pada rumah sakit islam sultan agung semarang)

JURNAL BISNIS STRATEGI , Vol 16, No 2 (2007): Desember , pp. 27-43

2007

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