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YOESTINI

Associate Professor

Bachelor Program of Management

Faculty of Economic and Business


Publications

Dr. E. Yoestini, S.E.

Biography

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Study of impulse buying on instagram users in indonesia

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DIPONEGORO INTERNATIONAL JOURNAL OF BUSINESS , Vol 3, No 1 (2020) , pp. 47-54

2020

0 cited

Analisis pengaruh brand image, harga, dan review produk terhadap keputusan pembelian smartphone samsung pada mahasiswa undip semarang

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DIPONEGORO JOURNAL OF MANAGEMENT , Volume 8, Nomor 2, Tahun 2019 , pp. 33-43

2019

0 cited

Analisis pengaruh kualitas website, lingkungan dan daya tarik konten terhadap impulsive buying pada website olx melalui perilaku hedonik

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JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE) , Vol 15, No 3 (2016): Desember , pp. 168-180

2016

0 cited