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FARIDA INDRIANI

Assistant Professor

Doctoral Program of Economics

Faculty of Economic and Business


Publications

Dr Farida Indriani, S.E., M.M.

Biography

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Studi mengenai brand communication, brand image dan brand trust serta pengaruhnya terhadap brand loyalty pada produk hand and body lotion merek citra

DIPONEGORO JOURNAL OF MANAGEMENT 6 (4), 846-859, 2017

Authors: R Nurdianasari, F Indriani

2017

6 cited

Quality analysis of support marketing and quality of sales training on sales performance capability on performance sales performance

JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE …, 2017

Authors: RM Hapsari, F Indriani, S Sutopo

2017

9 cited

Pengaruh electronic word of mouth terhadap citra merek dan minat beli pada produk kosmetik wardah

DIPONEGORO JOURNAL OF MANAGEMENT 6 (4), 908-921, 2017

Authors: R Adriyati, F Indriani

2017

67 cited

Strategi pemasaran kolaboratif sebagai upaya menciptakan keunggulan bersaing berkelanjutan

SUSTAINABLE COMPETITIVE ADVANTAGE (SCA) 1 (1), 2013

Authors: RH Magnadi, F Indriani

2013

3 cited

Analisis kualitas layanan terhadap kepuasan pelanggan rawat inap rsu tangerang

UNDIP: FAKULTAS EKONOMIKA DAN BISNIS, 2012

Authors: A Kariman, F INDRIANI

2012

8 cited

Pengaruh atribut produk dan referensi komunitas terhadap minat beli ulang pada kafe kopi miring di semarang

FAKULTAS EKONOMIKA DAN BISNIS, 2012

Authors: NA Nilawati, F Indriani

2012

12 cited