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MAHFUDZ

Assistant Professor

Bachelor Program of Management

Faculty of Economic and Business


Publications

Dr Mahfudz, S.E., M.T

Biography

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The effect of brand reputation, product reliability, price and brand admiration on purchasing decision (study on food products that sold through instagram at semarang)

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JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE) , Vol 17, No 3 (2018): Desember , pp. 164-176

2018

0 cited

The influence of differences strategy, market orientation, and innovation of competitive advantages and company performance (empirical study on star hotels in semarang city)

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JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE) , Vol 17, No 3 (2018): Desember , pp. 196-206

2018

0 cited

Pengaruh brand image, kualitas, persepsi harga dan variasi produk terhadap minat beli konsumen sarung gajah duduk di kabupaten pekalongan

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DIPONEGORO JOURNAL OF MANAGEMENT , Volume 7, Nomor 2, Tahun 2018 , pp. 260-258

2018

0 cited