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I MADE SUKRESNA

Associate Professor

Master Program of Management

Faculty of Economic and Business


Publications

I Made Sukresna, S.E., Ph.D

Biography

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Channel relationships from the perspectives of manufacturers and their connecting distributors in indonesia

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2016

Authors: IM Sukresna, J Hamilton, S Tee

2016

13 cited

Meningkatkan keputusan pembelian melalui strategi promosi penjualan, brand positioning, dan perceived quality yang dipengaruhi oleh celebrity endorser dan inovasi produk (studi …

JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE …

Authors: R Selestio, AT Ferdinand, IM Sukresna

2016

2 cited

Analisis pengaruh pengembangan layanan baru, orientasi pembelajaran dan keunggulan bersaing terhadap kinerja pemasaran (studi pemasaran produk telepon dan internet di pt telkom …

JURNAL SAINS PEMASARAN INDONESIA (INDONESIAN JOURNAL OF MARKETING SCIENCE …

Authors: ART Astuti, IM Sukresna, S Sufian

2016

3 cited